• DemaTrading.ai conducted a survey of the leading cryptocurrency exchanges and found that poor customer service is leading to customer inactivity.
• The survey identified that too many options and lack of research were the primary reasons for customer inactivity.
• The survey also revealed that 60%+ of the digital assets on exchanges are not traded.
DemaTrading.ai, an index solution provider, recently conducted a survey of the leading cryptocurrency exchanges in an effort to uncover the reasons why exchange customers stay inactive. The survey drew from conversations with over 30 exchanges and 50 investors, revealing some of the most common causes of customer inactivity.
The survey identified that too many options was a primary reason for customer inactivity, with the average exchange having hundreds of assets listed. This presents a challenge for customers, who often don’t want to research all of these assets and end up not choosing anything at all. Furthermore, the survey revealed that 60%+ of the digital assets on exchanges are not traded, meaning that customers are not necessarily presented with the best options.
Poor customer service was another common reason for customer inactivity identified by the survey. It discovered that many exchanges are unable to provide the level of customer service that customers are looking for, whether it’s in terms of response times, customer support, or overall usability of the platform. The survey concluded that this lack of customer service is a key factor in why customers become inactive.
Finally, DemaTrading.ai’s survey highlighted that many exchanges are failing to properly educate their customers about the risks involved in investing in digital assets. This lack of education can lead customers to making poor decisions which can result in losses. As such, the survey concluded that exchanges should do more to ensure that customers are aware of the risks they are taking when investing in digital assets.
In conclusion, DemaTrading.ai’s survey of the leading cryptocurrency exchanges has found that poor customer service and lack of research options are the primary reasons why customers remain inactive. Furthermore, it highlighted that many exchanges are failing to properly educate their customers about the risks involved in investing in digital assets. As such, it is important for exchanges to take a proactive approach in addressing these issues in order to ensure that customers are provided with the best options and are aware of the risks they are taking.